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The Jumpin Minnow is an inexpensive plastic plug. I noticed they were on sale this week at Cabelas for $5.79. The problem with these plugs right out of the box is that they come with super flimsy hardware and hooks. So, I get rid of the hooks and split rings and put in beefed up split rings and VMC 4x trebles in a size #2. I get this stuff from NJ Tackle.
My favorite colors in this plug are a bone color (white), silver with a black back and a blue back model (see photo at left). Note that this is a small plug weighing half an ounce, but it casts well. It is best used with fairly light tackle.
Here's how I work it. Cast out and retrieve slowly while pulling on the rod tip with a lot of small pulls. If the plug is darting back and forth along the surface, it is working correctly. A lot of times fish will whirl it. When that happens slow down the retrieve to a crawl. Usually they will take the slow moving plug.
This plug is hot right now. I have also used it a lot in the past in the fall when peanut bunker were along the oceanfront. It works real well there too.